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Personal care that keeps you exploring

Built for cold dips, long hikes, and everyday adventures.

We're on a mission to improve the daily routines of people who'd rather be outdoors

We started WiDEYE in 2010 because we couldn’t find personal care for active people who spend a lot of time outside. Never white labelled, every product is made by us in Rye Harbour so we can make quality products that make a genuine difference.

We’ll see you out there.

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Shower Bar Explorer Set

10 of our bestselling shower bars, each with different fragrances and skin benefits so you can mix and match.

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2-Step Skincare Routine

A face wash and face cream for mature skin. Marine collagen helps reduce the appearance of wrinkles.

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Supporting Surfers Against Sewage

So far we've raised over £5695 for Surfers Against Sewage through our limited edition range, we'd love for you to take a look!

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Daily essentials for life outdoors

Whether you’re hitting the trail or just commuting to work, these personal care essentials will support your skin and energise your mind.

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Visit our stores in Rye or Brighton

Stop by our stores in Rye or Brighton or you can order online with UK delivery in 3-5 business days.

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Made in Rye Harbour

All our products are made by us in Rye Harbour with no synthetic scent, SLS, or parabens.

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For people who'd rather be outdoors

Our products are for people who'd rather spend their days outdoors and want to look and feel healthy.

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Face the elements

Hydrate & support your skin with our skincare essentials.

Why our customers choose us

Made For Life On The Go

Designed and developed to help you face the elements & everyday environments.

No Harmful Synthetics

We use ingredients as close to their natural state as possible with minimal processing.

Pure Essential Oils

Mood enhancing aromas that prioritise your wellbeing and make you feel good.

Gender Neutral

Products for everyone & anyone that are easy to use and work effectively.

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Fresh off the trail

Made with pure essential oils, these products will make your shower smell amazing.

Bottle Exchange

In-store bottle returns, bring back your empties to save both money and waste.

Loyalty Points

Sign up and save, our customers save an average of £20 per year.

Our Retail Stores

Truly get to know our range, our team of experts are always happy to help.

What we've been up to

Shower Bars 2.0 | Why we’re changing things

If you’ve been following along, you’ll know we’re changing our shower bars. But what you might not know is that we ar...

The Big Swim 2026

The Big Swim, Brighton Last Saturday, we sponsored our first-ever event. The Big Swim. The event brought hundreds of ...

We're Supporting The UK’s Biggest Sea Swim

Next month, we’re sponsoring The Big Swim in Brighton to celebrate International Women’s Day and support Surfers Agai...
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